About Ashore

Ashore is an innovative online proofing software designed to streamline the feedback process for creative assets, including artwork, video, websites, and audio files. The client’s primary goal was to accelerate front-end development to meet ambitious project timelines and introduce new product features.

Challenge

Ashore faced the challenge of accelerating its frontend development to keep up with its ambitious growth goals. The key objectives included:

• Increase the development velocity to meet tight deadlines
• Introduce new product features
• Ensure consistent, high-quality delivery of complex frontend components

Solution

Ksterix was selected through a referral, primarily due to its strong alignment with Ashore’s company values and promise to deliver high value at a reasonable cost. Ksterix deployed a team of 3 Specialists who took charge of the project.

• Development of new frontend features to enhance the user experience
• Creation and integration of Adobe plugins to expand product functionality
• Implementation of a robust quality assurance process to ensure high standards
• Consistent and timely delivery of updates and new releases on a near-daily basis

Results & Feedback

The collaboration between Ashore and Ksterix resulted in remarkable achievements:

• Increased development velocity: Ashore began shipping new features almost daily, despite the inherent complexity of the product. This rapid pace of delivery significantly contributed to meeting the company’s stretch goals.
• High-quality output: The quality of the work delivered by Ksterix was consistently high, with multiple layers of quality assurance ensuring that each piece of work met Ashore’s standards.
• Strong communication:Effective communication was a hallmark of this partnership. Regular status updates were provided through Slack, ensuring that both teams were always aligned and any issues were promptly addressed.